Proposal ref: ZCI-C01-P0-07
Date: 10 September 2026
Valid: 30 days
For: Nick O'Callaghan, Parked Up
Your website's holding. Now let's fix where your time actually goes.
The July rescue is proven — the numbers below are from your own dashboard. What you asked for next is AI for the business: what it does, what it costs, done properly instead of guessed at.
8.44k
visitors, last 30 days
146.76k
requests served
0
enquiries lost in migration
~$20/yr
hosting, down from monthly
0
successful attacks since static
Cloudflare dashboard, 10 Aug – 9 Sep. 48+ automated WordPress exploit attempts hit the domain this week — all blocked, because there's no WordPress left to exploit.
You told us straight: it's your own admin — inbox, calendar, chasing bookings — eating your time, not marketing. That's the problem this solves.
Why we've built it this way
Discovery first
Guessing costs more than finding out. The Stage 2 number has to be real, not a guess dressed up as one.
Website fix folded in
Already know what's wrong — the traffic told us. No reason to make you wait through a second sign-off.
Build stays unconfirmed for now
Your words point to admin automation. We confirm it against your numbers before committing you to it.
Easy tool, no lock-in
Picked for you and your team to actually use — and built so you're never stuck with it.
No markup on your AI sub
You pay xAI direct, at cost — about $51/mo. We take nothing on top.
What comes back to you
Time
Admin mostly handling itself — hours back every week, not once
Money
Timeout fix pays for itself in saved bookings. Discount + $1,000 credit + no AI markup
Certainty
A costed answer on what's worth doing next — not a guess, not a pitch
Stage 1 Discovery & website fix
→
Stage 2 Priority build
→
Stage 3 Anything else
Only Stage 1 is being asked of you today. Everything after is priced once we actually know what you're dealing with.
Stage 1 — Discovery & website fix
$2,875 incl GSTdiscounted rate
Live within 5 business days of deposit · 25 hrs @ $100/hr, below our $125/hr card and below the $1,500–$5,000 typical agency range
Goals & AI-opportunity session
Full audit — Drive, socials, Buffer, Grok, FunctionTracker
Drive sorted & structured — yours either way
Costed AI opportunity map, business-wide
Verified cost model, real pricing
Grok suitability + portability design
Fixed price for Stage 2
Roadmap, responsibility matrix, risk register
Block WordPress-path bot traffic
Fix booking timeout (~1 in 14 failing)
SSL full-strict, cache rules, rate-limiting
DMARC record added
Booking-timeout fault on FunctionTracker's side gets flagged and quoted separately with your OK first — everything else goes ahead regardless. Ask, not condition: a recommendation and Google review once you're happy — discount applies either way.
WhyThe website's already scoped — no reason to gate it behind a second sign-off. Discovery's what confirms which build actually pays off for you.
Payment
Item
Amount
Deposit — to get started
$2,000.00
Balance — on delivery
$875.00
Total
$2,875.00
Front-weighted — most of the work happens early. Anything outside Stage 1's scope: $125+GST/hr, written OK first.
Stage 2 — Priority build
$4,500–$6,000 estimated, fixed after Stage 1
$1,000 of your Stage 1 fee credited if you go ahead within 30 days
Confirmed priority — admin automationReads incoming enquiries and bookings, drafts the reply, one quick check before it's out. Most admin done before you've opened your laptop.
If budget allows — content tool tooAI trained on Parked Up's voice and photos, drafting posts ready for one-click approval — built alongside admin automation, not a separate stage.
WhyBuild what saves the most time and money first, fit in whatever else the budget supports. Nothing built until Stage 1 confirms it's the right call.
Ongoing support
~$1,000 /month, confirmed once Stage 2 is scoped
Monitoring, support/adjustments, and — capacity allowing — small additional builds. Your own AI subscription and review time sit outside this.
Stage 3 — Everything else
Priced individually, only if you want it
Bookings, FAQs, reviews, staff scheduling — priced and built only when you choose it.
Stage 2 and 3 each get their own proposal, payment terms, and sign-off when priced.
The complete cost picture
$2,875
Stage 1 — LIVECLAW
$4.5–6k
Stage 2 est. — LIVECLAW
~$1,000/mo
Ongoing — LIVECLAW
~$51/mo
AI subscription — you, direct
Your time
Reviewing & approving — sized after Stage 1
NZD at today's rate (1 USD ≈ 1.71 NZD). Whatever's built needs someone on your side spending some time on it — we won't tell you it's set-and-forget.
How this compares
Setup project
Agency
$1,500–$5,000
LIVECLAW
$2,875
Monthly retainer
Agency
$500–$1,500
LIVECLAW
~$1,000
AI subscription
Agency
Bundled & marked up, rarely shown
LIVECLAW
~$51/mo, at cost, no markup
Our setup fee sits toward the lower end even though it covers more. The bigger gap is the AI subscription — most agencies mark it up and never show you the real number. We don't.
Your data, handled straight
Handled on our systems only while sorting, then deleted, confirmed in writing. No claim made about the current state of your files.
What's not included in Stage 1
Website fix is included. No AI tool set up, nothing built or posted, no retainer starts — that's Stage 2 onward, only if you want it.
Your approval
Tick the boxes and reply by email, or we run through it face to face — whatever works.
Name
Date
Signature
Deposit paid
Bank details
Recipient: LIVECLAW NZ LIMITED
Account: 04-2019-0423918-00
Reference: LiveClawPU-P0
Reply to this proposal or send the signed page through — we'll book the first session within 5 business days of your deposit landing.